In today’s digital age, it’s hard to find a business without have a website to represent their brand. Even if your business doesn’t have its own web developer in house, it is still advised that you invest in the creation in a full website, so that your business has a professional looking presence on the web.
However, to be competitive, it’s not just a case of making a website with just the basic information about your business and publishing it. Just like any other marketing or branding, you will want your website to completely reflects your company and its images plus gives your audience the relevant information about your services or products.
In order to be successful on the web, it is important that you think your website design through carefully. Many website hosts have custom built templates, that you can pickup and build upon to represent your brand, but here at httpsimple, we recommend going a step further and enlisting the help of a professional designer.
Why? Well here’s our reasoning:
A Look & Feel Customised Around Your Business
Although ready templates are easy to use and edit, others may also most likely use the same layouts, which isn’t ideal, especially for a business who wants to make their mark and stand out from the rest.
Rather than look like a clone of another site, a professional web designer will be able to create a unique, custom design that perfectly represents your company while meeting all your needs and requirements.
Not only will this give you an online presence which is easily recognisable, but it will fulfil the needs of the people you want to attract to your site in terms of functionality.
The Customer Facing Online Experience Grabs The Attention
As well as coming with a standard look, the majority of website design templates come with limited functionality. That’s not to say that they don’t work; they just aren’t as advanced as other more professional websites.
The internet always evolving and there are always new tools that are being introduced, especially when it comes to website functionality.
That’s a lot of information to keep up to date with, and we wouldn’t blame you if you were to feel a little overwhelmed should you try and take creating your own functional business website.
That’s why we’d suggest hiring a professional to help you; not only will they be able to create a website from scratch that includes the most relevant, up to date tools but also a unique experience that draws your customers’ attention to the key areas.
You’ll Keep In Line with Legislation
Believe it or not, there are many different rules and regulations that a business will have to follow if they want to advertise or market their business online.
Rather than get punished because you haven’t adhered to these rules that you weren’t aware of, it’s always best to seek the advice web design specialists, who will be aware of these rules and regulations and who will be creating websites that are fully in line with requirements such as GDPR.
This will make your website more likely to be kept on the web for more users to see, as well as keeping you out of trouble and keeping your brand’s name clean! Even if it’s a case of “I didn’t know”, the law is there for a reason, so it’s essential that you are doing all in your power to stick to the rules.
You Will Be Able To Compete For The Top Search Rankings
Search engines have complex rules when it comes to how websites are ranked in search results.,
If you want to utilise the help that being ranked high on a search engine brings, then it is important to have a knowledgeable, trustworthy web developer by your side helping you make your website as attractive to those searches as possible.
In fact, your website can be penalised by search engines if it doesn’t meet certain quality guidelines. Unless you are a search engine expert, reaching the first page of a search engine can be incredibly hard. There are various techniques which will help boost your rank, but like many other things on the internet, these rules can and do change frequently.
Don’t sell your company short by creating a substandard website which doesn’t meet the strict requirements that are set out by the search engines. The higher you appear on the search listings, the more likely a visitor will access your site when looking for services or products like yours!
There’s more than just having a nice looking website when it comes to having your business represented online, so make sure that you’re doing everything in your power to make your website attractive and successful from the moment that your company goes live on the internet.
At httpsimple we appreciate sometimes you need an extra hand with the development and maintenance of your website. Whether it is through support, updates or inspiration, our team are on hand to take action where others might say no. With packages starting from £25 per month, web support is closer and more affordable than you think.