Deciding on the type of website your business is in need of is a vital task to accomplish. It is imperative to decide on the type of website before allocating funds for the development. By knowing what kind you want before releasing funds can actually save you both time and money.
By figuring out your needs and wants for your website, you can take control of proceedings. It is easy to meet goals when you are clear on your website design and type. The design itself depends on the type of website you select for your business.
“You can attract your audience and can, of course, meet your goals by selecting the right type of website for your business. A business does not necessarily mean earning directly from the market. You can generate leads and can sell to the leads generated offline. It all starts with picking a particular website type.”
The four types of websites
The websites are designed on a theme and particular purpose. The following four types of websites can surely help you decide which specific types will best suit your needs.
1. Authority website
The authority website is your business’s online presence. It is designed to help visitors understand your business and the services your organization is offering in general. Such a site is not meant to generate leads. The people visiting your website has a proper understanding of your business already. It just acts as an online placeholder for your business and adds value to its presence. A construction company, for example, will get leads offline, but it can still have a website to portray what it has done in the past. Sales will, however, keep happening offline.
2. The lead generation website
As names indicate, this type of website is meant to generate leads for a business. SEO, SEM, SMM, and other types of internet marketing strategies are carried to do this job appropriately. It brings in new customers for a business. These sites target people looking for online services. A real estate legal expert can attract buyers online by building such a website.
The customers are often searching online for solutions. And lead generating websites just try to reach those prospective buyers. But selling will still take place offline.
3. Sales website
This type of website not only generates leads but also completes sales online. This type of website will always have a cart function. All the Ecommerce websites fall in this category. A company can still offer services offline besides generating leads and selling online.
4. The utility website
The utility websites act as a tool instead of functioning as a standard website. These are actually the business entities whose website is their business. Facebook and Airbnb are prime examples of such a site. They may not be generating leads or selling online, but they are certainly available for direct use.
Why is it vital to understand the types of websites?
All the marketing and advertising efforts are made in line with the business needs. Hence, it is always useless to develop a website that is not meant to serve the purpose. One cannot just sell or generate leads without having a properly functioning website for one’s business.