User Experience (UX) design is a process used by designers and developers to enhance the overall experience of visitors when exploring and navigating a website, application or any software.
In websites, the usability, accessibility, responsiveness and the general server-user interactions should be improved in order to satisfy the users and leave them a good impression.
Web designers should have a deep and thorough understanding of the users’ needs, values, abilities and also their limitations. They also need to include the business’ goals, objectives and branding in order to successfully execute a website’s UX design.
Since UX deals with the users’ needs and experience, you have probably deemed the importance of it on your website. Web visitors are less likely to continue on navigating around your website if it is not easy to handle. Businesses that are trying to market or make a purchase out of their website should take UX as their priority when building their pages. A good impression on customers will encourage them to buy from you and even recommend your business to others. On top of that, Google, Bing and other search engines also filter their results not just based on relevance but also on user engagement. If your website performs better, you are likely to achieve a higher search result rank.
Basically, UX is important because the success of your online marketing game relies on it and web designers should take a lot of things into consideration when dealing with your website’s UX design.
First is the usefulness. Your website’s functions, buttons, and other elements should be there because of a purpose. A post or any content shouldn’t be placed on pages that doesn’t need any. Navigation buttons and linked contents should be placed on your pages to let your users jump from one section to another. It would help your users access all your pages easily.
Next is the usability. Being useful is different from being usable. Let’s say that a website translation is useful to customers who can’t speak English, but if it loads too slowly and the translation is not accurate, it won’t be usable at all. Web elements should be easy to use and accurate. Every content and element on your website should satisfy the needs of your web visitors.
Another one is your website’s accessibility. Is your website accessible to any users regardless of their limitations and disabilities? Your website should be able to cater an audience of diversity. A good example are pages that can be scaled based on you users’ needs. Some may not be able to read small-sized texts so it’s better to have a scaling option. You also need to ask yourself if your pages are easy to find.
Responsiveness should also be taken into consideration. Slow loading pages and other elements that slow down your website should be fixed immediately.
Last is your website’s adaptability. Nowadays, users surf the web using different devices. And having different versions of your website is essential. You should have a mobile and desktop version of your website to ensure adaptability.
HTTPSimple can help improve your UX design. With tasks done based on your chosen package, we can make a website that is easy and accessible for your web visitors.
Here are some UX design practices that you should be doing to leave a good impression to your customers online.
Your website design has as a primary function to be the initial hook for your visitors. When best practices are correctly implemented, the user experience is elevated to create an emotional connection between your brand and the visitor.Gaurav Sharma, SmartBrief